CLIENT SUCCESS

Appliance Retailer

Blend of Digital Strategies is Recipe for Higher Engagement

Looking to increase their digital presence, this family-run appliance retailer was ready to switch from managing their own marketing efforts to leveraging the innovative strategies excelerate had to offer. We cooked up a strategic campaign, which included a mix of precision audience targeting and promotional offerings. Boosting visibility and reach throughout the Southeastern U.S. surpassed their previous efforts, as the company's digital presence improved dramatically. As a result, online engagement and sales also increased significantly.

  • Industry

    Appliance Retailer
  • Market

    Southeastern US
  • Goals

    Increase Market Share for Search
    Boost Visibility
    Increase Revenue
  • Strategies

    Paid Search
    Native Display
    Programmatic Display
    Display Retargeting

RESULTS

  • 13.3% CONVERSION RATE
    (nearly 4X higher than industry average)

  • 3.2X HIGHER CONVERSION RATE THAN INDUSTRY AVERAGE

  • $2.35 COST PER CONVERSION
    (20% below industry average)

  • 1.83 AVERAGE PPC/SEM
    POSITION

  • 1.75% PPC/SEM
    CLICK-THROUGH RATE

  • 6M+ DISPLAY AD IMPRESSIONS

  • .12% CLICK-THROUGH RATE
    FOR DISPLAY ADS

  • Paid search held a 66% impression share, with a top position in search results.
  • Precision audience targeting and promotional offerings cultivated audience interest and action.
  • The campaign saw significant increases in buyer engagement, indicated by jumps in downloads, adding products to cart and proceeding to checkout.
Woman and man shopping for refrigerators. Woman pointing inside empty refrigerator.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.