Author: Jason Andreoni

The marketing world is ever-evolving, and this year kept marketing teams on their toes. After major data breaches, privacy and authenticity became paramount for consumers. The General Data Protection Regulation (GDPR) and continuous updates in social media account safety have made it difficult for businesses to stay in front...

Conversions, whether in sales or subscriptions, is the primary goal for most marketers. But when your bounce rate is high, it’s a symptom of either attracting the wrong customer or providing a less-than-optimal experience for visitors coming to your website. Here are four primary tactics you can implement to...

The average millennial spends 5.4 hours on social media every day, spreading out the time in short spans of scrolling through posts and ads. In a mobile-driven world with decreasing attention spans, videos – specifically short ones – have proven to be an effective way to reach today’s busy consumers. According...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_column_text]Job Title:[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]Digital Account Executive[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_column_text]General Summary:[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]The Account Executive plays...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="25" down="0"][vc_column_text] Retargeting and remarketing are two successful tactics that should be added to your marketing plan. If you are a business owner, you are always on the lookout for more effective ways to reach your customers. Retargeting...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="25" down="0"][vc_column_text] Many people do not even recognize native content when they see it. Haven’t heard of native advertising? Don’t worry, you’re not alone. Many people confuse native advertising with content advertising. They both offer valuable or interesting...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="25" down="0"][vc_column_text] Have you jumped on the inbound marketing train yet? Here’s why you should. Just about every marketer working today has at least heard of inbound marketing. It’s no longer a new concept; however, not all marketers...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="25" down="0"][vc_column_text] Follow these tips to turn your failing marketing campaign into a win. Not every marketing campaign is successful out of the box. We’d be lying if we said that carefully following a strategic marketing plan is...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_separator type="transparent" up="25" down="0"][vc_column_text]Snapchat is renowned for its customer engagement possibilities. It has approximately 100 million active daily users, making it a great place to reach the younger end of your target audience. Like any other social media...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_column_text]Job Title:[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]Digital Account Executive[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/3"][vc_column_text]General Summary:[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]The Account Executive plays...