Client Success
Community Trust Bank
Banking on a Better Future With Rich Digital Tactics
With over a century of industry expertise and 70 locations, Community Trust Bank wanted to promote new and growing branches, increase leads and re-engage current customers seeking loans. Excelerate's wealth of knowledge, innovative digital offerings, nimble strategies and transparent reporting not only yielded higher engagement and traffic, the bank also gained an increase of loan applications, phone calls and new customers.
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Industry
Financial Services -
Market
Kentucky
Tennessee
West Virginia -
Goals
Drive Website Traffic
Grow Brand Awareness
Increase Loan Applications -
Strategies
Display
Retargeting
Geofencing
Eblast
PPC
RESULTS
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2.91% PPC CLICK-THROUGH RATE
(Above Industry Average) -
296% INCREASE IN WEBSITE VISITORS & 16.86% NEW SESSIONS
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26.6% PPC CONVERSION RATE
(Over 4x Higher Than Industry Average)
- With a dramatic spike in website visitors, website traffic is at an all-time high.
- Campaign efforts led to an increase in mortgage and home loan applications, phone calls and new customers.
- One-third of all mortgage application leads can be attributed to the campaign.
- Leveraging lookalike audiences revealed untapped audiences interested in the bank's services, which outperformed other audience segments for in-market mortgages and new home buyers.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.