Digital Account Executive SC

Job Title:

Digital Account Executive

General Summary:

The Account Executive plays an important role in managing client relationships and internal processes to ensure initiatives are strategic, innovative and on budget. The Account Executive (AE) is the steward of the client relationship and the client’s business needs and interfaces with the client on a daily basis. The AE must be articulate, polished, possess good judgment, have in-depth knowledge about the client’s business and show enthusiasm for the work. Attention to detail, ability to multi-task and accuracy are a must. Digital-specific experience and expertise required.

Objective:

  • Be a sales super star. Work assigned leads, customer segments and/or territory to maximize new client acquisition. You will start with none or few current active clients. Your job is to grow your book of business from the ground up.
  • Maximize revenue from client base by recommending digital advertising solutions that will return the needed ROI for customers to ensure they continue to do business with Excelerate.
  • Understand all products and their ability to provide ROI for customers.
  • Achieve monthly revenue goals established by management.

Duties and Responsibilities:

  • Achieve monthly revenue goals established by management.
  • Spend 50% of your time prospecting for new customers. Some leads will be provided, but in the end, you are responsible for growing your customer base from new client acquisition.
  • Use the provided sales tools and resources successfully.
  • Create proposals after gaining a complete understanding of the client’s needs through a CIA
  • Understand the clients KPI’s and be able to communicate how your recommended advertising solution(s) will meet these KPI’s.
  • Complete all needed processes and procedures assigned to sales reps that insure your clients advertising solutions are scheduled and published on time and accurately.
  • Be the client agent, working with the Excelerate digital fulfillment team to ensure the client’s goals are achieved.
  • Upon completion of client advertising, be able to clearly communicate the results of clients advertising, identifying follow-up opportunities for up-sell and cross-sell.
  • Complete all needed paperwork on time and accurately.
  • With existing clients, develop a multilayered relationship, penetrating all available budgets.
  • Maintain a client profile on all active customers.

Job Requirements:

  • Bachelor’s degree or equivalent experience required. 
  •  Position requires at least 5 years’ experience in sales; preferably in media sales. 
  •  Prior digital agency experience a plus. 
  •  The ideal candidate will have proven track record of surpassing sales goals and the ability to manage large accounts maximizing their advertising spending. 
  •  Experience selling SEO, SEM, websites, landing pages, video, native, mobile, social media, reputation management and banner ads required. 
  •  The ability to multi-task and thrive in a highly collaborative environment. Self-motivated with strong work ethics. 
  • Must have strong oral and written communication skills as well as provide excellent customer service.

NOTE: The above statements are intended to describe the general nature of work required of this job.  They are not intended to be an exhaustive list of all responsibilities, skills, or competencies.  As the needs of our customers change, Herald people will need to be flexible in assuming new responsibilities. This document does not create an employment contract, implied or otherwise.

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