Digital Media Strategist

Job Title:

Digital Media Strategist

Min. Experience

At least 5 year(s)

General Summary:

We have a great opportunity for a media strategist on our digital sales team. This digital media architect is our go-to expert for planning, building and executing high-dollar media plans for b2b and b2c clients. They are ultimately responsible for the success of their campaigns. And work with product specialists to make it happen. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level KPIS while still possessing a detailed and analytic mindset to provide unique and compelling insights to clients and stakeholders.

Essential Duties and Responsibilities Include
the Following:

  • Develop data-driven media plans that align with  kpis, research, and campaign experience. Works with sales reps to understand customer goals and research analyst and sem/display specialists to gather intel that resonates  with the client.
  •  Lead the implementation process for a new campaign, including outlining the strategy and key objectives, implementing conversion and tracking tags that line up with key objectives, collaborating with the creative director to tell the advertiser’s story, working with product specialists to traffic ads, communicating with vendors, and making sure we’re setup to report on the right metrics to the right people.
  •  Manage the overall success of their campaigns by critically analyzing the product mix, shifting budget to better performing tactics, and recommending up sells when appropriate.
  •  Routinely creates campaign performance reports communicating the highlights to the ales rep.


(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

5+ years of digital agency experience creating and executing on media plans for six and seven figure clients.

Strong consultant skills and experience leading teams.

Expert and experienced in numerous forms of digital advertising, including SEM, social, display, native, mobile, email, SEO, website design, reputation.

Working knowledge of remarketing and advanced targeting tactics, including dynamic creative, RLSA, PLA, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-like

Proficient with DSPs (Bid Manager, Atlas), DMPs (Lotame, Krux), and Ad Servers (DCM, Sizmek), Web Analytics (Google Analytics, Omniture), and Search Platforms (AdWords, DoubleClick Search)

Experience in advertising intelligence platforms such as Kantar, MediaRadar, SpyFu, Ghostery and Builtwith.

Advance Excel (pivot tables, vlookups, index/match)

Google Analytics & AdWords

DoubleClick Digital Marketing (DCM, DBM, DS, Studio, etc)

NOTE: The above statements are intended to describe the general nature of work required of this job.  They are not intended to be an exhaustive list of all responsibilities, skills, or competencies.  As the needs of our customers change, Herald people will need to be flexible in assuming new responsibilities. This document does not create an employment contract, implied or otherwise.

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