CLIENT SUCCESS

Escapology

Data-Driven Marketing Opens Door to Increased Bookings

This South Carolina escape room franchise partnered with excelerate to improve their marketing ROI. To solve their marketing challenges, we deployed a data-driven strategy to captivate the right audience using the most-effective channels, which significantly increased brand awareness, online bookings and ROI.

As a result of this success, three additional Escapology locations have partnered with excelerate. Infusing the same strategy with custom marketing plans, these locations are also seeing similar success.

  • Industry

    Entertainment/Recreation
    Franchise
  • Market

    Columbus, SC
    Garwood, NJ
    Denver, CO
    Fayetteville, NC
  • Goals

    Increase Brand Awareness
    Increase Website Traffic
    Increase Online Bookings
    Increase Weekday Group Bookings
  • Strategies

    Paid Search
    Geofencing
    Display
    Facebook
    Linkedin
    Reputation Management

To achieve our goals, we performed ongoing campaign optimization to ensure ads were viewed by Escapology's target market. We also identified which tactics and campaigns were most successful at producing online bookings and made adjustments accordingly. Frequent rotation of creative was implemented to promote monthly/seasonal specials and retarget site visitors with discounted offers to boost bookings.

RESULTS

April 2019 - September 2019

  • 15.78% PPC CLICK-THROUGH RATE
    (4x Higher Than Average, Across All Industries)

  • 91,000+ UNIQUE FACEBOOK USERS REACHED
    (Drove 1,074 Page Engagements)

  • .36% CLICK-THROUGH RATE FOR DISPLAY ADS
    (Above Industry Average)

  • Online bookings increased 60%, and total bookings increased 51%, compared to the prior year.
  • Unique purchases have grown by 93% since launch.
  • The Columbia, SC franchise now invests 100% of their marketing budget with excelerate.
  • Sales and website traffic have increased at all locations year over year.
  • Escapology's top performing location worldwide, Garwood, NJ, saw record sales in August 2019 as a direct result of our digital marketing strategy.

*All results are for the Columbia, SC location, unless otherwise noted.

Escapology logo + Can You Escape?! + Woman dressed in steampunk attire

I was approached by several marketing companies trying to sell me something. Excelerate took a consultative approach & recommended I reduce & focus my marketing budget. Now, my revenue has grown, & my marketing strategy is optimized for the greatest return at the lowest cost. I look forward to renewing that partnership for another year!

Escapology, Columbia, SC

Kevin Williams | Owner

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.