Client Success

Fairfax Cryobank

Precision Targeting & Strong Visibility Produces Qualified Leads

Fairfax Cryobank is an industry leader in family planning services. Seeking to increase their pool of qualified applicants for the donor program, the company partnered with excelerate to expand their reach in seven major markets. Since only 1% of their target demographic qualifies for the program, conceiving a strategic campaign with laser-focused targeting and effective messaging was essential to success.

  • Industry

    Health Services
  • Market

    National
  • Goals

    Drive Website Traffic
    Increase Donor Applications
    Increase Quality & Diversity of Applicants
  • Strategies

    Display
    Geofencing
    Retargeting

RESULTS

  • 400+ NEW WEBSITE VISITORS EACH MONTH GENERATED BY PROGRAMMATIC DISPLAY ADS

  • 25% MONTHLY RETURNING WEBSITE VISITORS GENERATED BY PROGRAMMATIC DISPLAY ADS

  • 57% HIGHER CLICK-THROUGH RATE FOR PROGRAMMATIC DISPLAY THAN INDUSTRY AVERAGE

  • 6.6 Million TOTAL IMPRESSIONS GENERATED BY PROGRAMMATIC DISPLAY ADS

  • .22% CLICK-THROUGH RATE FOR GEOFENCING PROGRAMMATIC DISPLAY ADS

Data from their reporting is crucial to decision making. Our campaign would not have the reach it has without excelerate.

Fairfax Cryobank

Lisa Fleckenstein | Manager

  • On average, we drive 20% of donor applications, resulting in 5% of those who make it to the final steps of the rigorous application process.
  • Geofencing strategies alone brought 25+ interested applicants into their offices each month.
  • Tracking each step in the application process allows us to retarget application abandoners with strategic visibility and relevant messaging.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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