Client Success
Frontier Ford
High-Performance Campaign Drove Traffic to Hard-to-Find Dealer
With over 50 years in business, Frontier Ford earned a solid reputation in the Anacortes, Washington community. The challenges, however, included an off-the-beaten-path location, a Chevy competitor across the street and lagging service appointments. To give their marketing a much-needed, tune-up, the dealership teamed up with excelerate. With innovative digital strategies in tow, we put their marketing in high gear. Sales and service revenue took off so fast, one might have thought the campaigns were running on high octane.
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Industry
Automotive -
Market
Anacortes, WA -
Goals
Increase Service Appointments
Increase New & Used Inventory Sales -
Strategies
PPC/SEM
Programmatic Display
Dynamic Display
Geofencing Display
RESULTS
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4.32% PPC CLICK-THROUGH RATE
(Surpassed Industry Average by 8%) -
40 NEW VISITS PER MONTH ON AVERAGE FROM GEOFENCING DISPLAY CAMPAIGN
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5.58 PAGES PER WEBSITE SESSION & AVERAGE OF 4:15 MINUTES SPENT ON SITE
- In the first year, Frontier Ford saw the fastest growth rate among the market's Ford dealers, up nearly 7%. Among those dealers, Frontier Ford continues to sell the most F-150s.
- With a PPC/SEM campaign, the dealer increased its search engine visibility and improved website traffic.
- A geofencing campaign increased foot traffic to the hard-to-find dealership.
- Both service appointments and service revenue grew, with the dealer reporting higher overall sales and consistently breaking sales records.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.