Client Success

Funeral Home Group

Breathing Life Into Brand Awareness With Digital Tactics

Two funeral home locations in the Southeast partnered with excelerate to add life to their digital presence. Our strategic campaigns were designed to boost brand awareness and engagement with targeted messaging, paid search, geofencing and display ads. As a result, both locations experienced increased market share. One might say, they buried their competitors' efforts.

  • Industry

    Funeral Services
  • Market

    Georgia
    Alabama
  • Goals

    Build Brand Awareness
    Increase Call Volume
    Increase Market Share
  • Strategies

    Programmatic Display
    Reputation Management
    Geofencing
    PPC/SEM Video

RESULTS

  • 4.15% PPC/SEM
    CLICK-THROUGH RATE
    (Georgia Location)

  • 58.3% PPC/SEM IMPRESSION SHARE
    (Georgia Location)

  • 72% HIGHER PPC/SEM CTR THAN INDUSTRY AVERAGE
    (Georgia Location)

  • 771 AVERAGE NEW MONTHLY WEBSITE VISITORS
    (Alabama Location)

  • 70% VIDEO VIEWABILITY
    (Alabama Location)

  • 18.09% VIDEO COMPLETION RATE
    (Alabama Location)

  • To navigate website limitations, we created custom landing pages, which led to strong conversions and increased website engagement by 75%.
  • Refreshed, targeted messaging helped to increase both PFAs (Preplanned Funeral Arrangements) and at-need arrangements at both locations.
  • Combined marketing tactics led to 38 and 51 new contracts for both locations respectively, increasing market share over competitors.
  • Increased at-need calls year-over-year in an overall down market.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.