Funeral Home Group
Breathing Life Into Brand Awareness With Digital Tactics
Two funeral home locations in the Southeast partnered with excelerate to add life to their digital presence. Our strategic campaigns were designed to boost brand awareness and engagement with targeted messaging, paid search, geofencing and display ads. As a result, both locations experienced increased market share. One might say, they buried their competitors' efforts.
GoalsBuild Brand Awareness
Increase Call Volume
Increase Market Share
58.3% PPC/SEM IMPRESSION SHARE
72% HIGHER PPC/SEM CTR THAN INDUSTRY AVERAGE
771 AVERAGE NEW MONTHLY WEBSITE VISITORS
70% VIDEO VIEWABILITY
18.09% VIDEO COMPLETION RATE
- To navigate website limitations, we created custom landing pages, which led to strong conversions and increased website engagement by 75%.
- Refreshed, targeted messaging helped to increase both PFAs (Preplanned Funeral Arrangements) and at-need arrangements at both locations.
- Combined marketing tactics led to 38 and 51 new contracts for both locations respectively, increasing market share over competitors.
- Increased at-need calls year-over-year in an overall down market.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.