Client Success

Furniture Retailer

Bilingual Campaign Designed to Build Brand Awareness

With ambitious plans for growth, this family-owned furniture company in Miami needed a partner to design and lead their digital marketing campaigns. Bringing a strategy linked to a clear ROI to the table, plus the know-how to target English and Spanish-speakings shoppers, our partnership led to a 54% increase in investment and even higher ROI. Plus, our research team furnished deep insights into different audiences, which also helped the company expand profitably.

  • Industry

    Home Furnishings
  • Market

    Miami
  • Goals

    Increase Sales
    Build Brand Awareness
    Target Niche Audiences
    Expand Reach
  • Strategies

    SEM
    Display
    Social Media Ads
    Email Marketing
    Geofencing

RESULTS

  • 90.3% Higher Spanish CTR Than Industry Average

  • 3.66% Click-Through Rate (Double Industry Average)

  • 52% Lower Cost Per Conversion Than Industry Average

  • Sales increased by 20% with no increase in ad spend year over year.
  • Increased brand awareness across all audiences with targeted bilingual campaigns and creative.
  • Drove conversions and interest around in-store promotions, events and seasonality with customized campaign flights.
  • With creative strategy and audience insights, email blasts had a click-through rate 188% higher than average.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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