CLIENT SUCCESS

Harley-Davidson Dealerships

Gained Traction With High-Touch Campaign Optimizations

In central California, two Harley-Davidson dealerships partnered with excelerate to centralize their digital marketing efforts, rev up market share and drive foot traffic. By optimizing multiple innovative tactics, excelerate crafted a campaign that boosted showroom visitors and shifted their digital presence into high gear.

  • Industry

    Motorcycle Dealership
  • Market

    Central California
  • Goals

    Increase Brand Visibility
    Expand Audience
    Increase Website Traffic
    Increase In-Store Traffic
  • Strategies

    PPC/SEM
    Programmatic Display
    Geofencing
    Facebook Ads
    Pre-Roll Video

RESULTS

  • .21% DISPLAY CONVERSION RATE FOR BOTH LOCATIONS

  • .83% FACEBOOK
    CLICK-THROUGH RATE
    (above industry average)

  • 10.46% PPC CLICK-THROUGH RATE
    FOR BOTH LOCATIONS
    (1.6X higher than industry average)

Excelerate's expertise is unmatched. They delivered on their promises & suggested impactful opportunities. We recommend them to anyone looking to grow their marketing.

Harley-Davidson of Sacramento & Eagle's Nest Harley-Davidson

Andrew Westbrook | Dealer Principal

  • The dealerships saw a total of 622 visitors enter the showroom from geofencing strategies, staying top of mind at critical points during the buying process.
  • Display campaigns yielded 16,489 engagements through website interactions and form submissions.
  • More than half (54%) of pre-roll video viewers completed the entire video without skipping. Facebook ads reached 165,593 unique users with 67% engagement including likes, shares, reacts and comments on the posts.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.