CLIENT SUCCESS
Harley-Davidson Dealerships
Gained Traction With High-Touch Campaign Optimizations
In central California, two Harley-Davidson dealerships partnered with excelerate to centralize their digital marketing efforts, rev up market share and drive foot traffic. By optimizing multiple innovative tactics, excelerate crafted a campaign that boosted showroom visitors and shifted their digital presence into high gear.
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Industry
Motorcycle Dealership -
Market
Central California -
Goals
Increase Brand Visibility
Expand Audience
Increase Website Traffic
Increase In-Store Traffic -
Strategies
PPC/SEM
Programmatic Display
Geofencing
Facebook Ads
Pre-Roll Video
RESULTS
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.21% DISPLAY CONVERSION RATE FOR BOTH LOCATIONS
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.83% FACEBOOK
CLICK-THROUGH RATE
(above industry average) -
10.46% PPC CLICK-THROUGH RATE
FOR BOTH LOCATIONS
(1.6X higher than industry average)
Excelerate's expertise is unmatched. They delivered on their promises & suggested impactful opportunities. We recommend them to anyone looking to grow their marketing.
Harley-Davidson of Sacramento & Eagle's Nest Harley-Davidson
Andrew Westbrook | Dealer Principal
- The dealerships saw a total of 622 visitors enter the showroom from geofencing strategies, staying top of mind at critical points during the buying process.
- Display campaigns yielded 16,489 engagements through website interactions and form submissions.
- More than half (54%) of pre-roll video viewers completed the entire video without skipping. Facebook ads reached 165,593 unique users with 67% engagement including likes, shares, reacts and comments on the posts.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.