Client Success

Home Builders Association of Greater Charlotte

Nailed Niche Targeting to Build Ticket Sales

The Home Builders Association of Greater Charlotte sought a digital marketing partner capable of honing in on their niche audience to create a successful Parade of Homes tour. Strategic, event-driven social media tactics and laser-focused niche targeting hit the nail on the head.

  • Industry

    Homebuilding
  • Market

    Charlotte, NC
  • Goals

    Programmatic Display
    Social Media
    Radio Ads
  • Strategies

    Programmatic Display
    Social Media
    Radio Ads

RESULTS

  • 68,000+ UNIQUE SOCIAL MEDIA
    AD VIEWS

  • 90% OF AD VIEWS REACHED OUR TARGET DEMOGRAPHIC

  • 10,000+ TOTAL CONVERSIONS

  • 1.09% CONVERSION RATE FOR DISPLAY ADS

  • Facebook ads drove nearly 3,000 post engagements and 40 website conversions.
  • Overall website performance increased across the board when compared to the year before. Website session durations saw an uptick of 19% and nearly 3% increase in page views.
  • Broadcasting on three local radio stations resulted in a reach of 166,800 with a frequency of 2.9, reaching 43.5% of all women ages 35-54 in the Charlotte DMA.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.