June 5, 2017
Snapchat is renowned for its customer engagement possibilities. It has approximately 100 million active daily users, making it a great place to reach the younger end of your target audience. Like any other social media platform, Snapchat should be used in conjunction with your other marketing efforts to increase leads. If you’ve been primarily using Snapchat to engage your audience, using it as part of your funnel can be a daunting task. The five methods below will help you take the plunge and use this fun and unique platform to generate leads.
Encourage Email Sign Ups
Snapchat gives you the ability to include clickable links right in your snaps. To make long links shorter, use Bitly. Using Bitly’s free platform, you can customize your links once they have been shortened. This allows you to make the link more memorable.
To get the most out of your link, encourage people to screenshot the snap so that they can access the content when is convenient for them. Directing them to a landing page gives you the opportunity to give them more information than can be conveyed in a single snap. Make sure your landing page has a strong call to action – in this case, to join the email list – and that it clearly tells the viewer what to expect in your newsletter.
Demonstrate Your Product
Nearly 10 billion videos are watched on Snapchat each day. There is no limit to the type of videos you can make to demonstrate the usefulness of your product or service. You can create tutorial videos that show your product or team in action, giving consumers on the fence a chance to experience the product.
Videos can also be used as a customer service tool by answering questions posed by customers or troubleshooting common issues.
Snapchat giveaways can be as simple or as elaborate as you want. A simple contest can be conducted by asking entrants to snap your company with an image. A winner is chosen at random from all those who send pictures.
For a more elaborate giveaway, have users snap your business with a picture of them outside of your business or using your product. Everyone who send a snap gets a coupon code or instant discount.
Get Them Invested in Your Team
We have noticed a shift in what’s important to consumers over the past few years. More and more, the customer wants to feel invested in the companies they buy from. This mentality has fueled such movements as Buy Local and Farm-to-Table dining.
Using Snapchat, you can introduce your team to followers and give viewers a behind the scenes glance at your business. These glimpses of your business allow the viewer to form a connection with your brand, increasing the chance that they will buy from you.
Provide Exclusive Content
Make your followers feel like they are a part of something special by sending exclusive content through Snapchat. Announce new products or services before they are released. Offer exclusive discounts or provide event coverage that can’t be seen anywhere else.
If your marketing plan could use a boost, add Snapchat to your strategy. It is a quick way to increase engagement and has the potential to generate qualified leads. If you need help getting started, contact the Excelerate Digital team.