HOW WE HELP
Meaningful Connections Throughout the Customer Journey
An impactful first impression makes your brand stand out & get noticed.
Compelling, targeted marketing grabs your audience's attention and informs them about the products or services your company offers.
Digital Audio
Reach People Listening to Popular Streaming Audio Apps
-
79%
of audio is consumed during activities where visual media cannot reach users, such as driving, biking, shopping, working out, etc
BRAND
Reinforce brand message at different points in a potential customer's day as they listen to news, music and podcasts.
TARGET
Efficiently target your audience through geography, playlists, genres and demographics.
Digital TV
Showcase Your Video Ads to Cord-Cutting Viewers During TV-Like Content
TELEVISION
TV Everywhere combines Connected TV with cross-device inventory on a premium ecosystem of full-episode player sites and apps.
BRAND AWARENESS
Expand brand awareness, intent and favorability among cord-cutting, cord-trimming, and cord-never audiences.
Reputation, Listings & Review Management
Control Your Digital Reputation & Ensure Customers Can Find Your Business Online
-
84%
of people trust online reviews from strangers as much as personal recommendations
LISTINGS
Solidify your virtual presence by ensuring that people find accurate information and positive reviews when they search for your business, products or services.
REVIEWS
Reputation management allows you to correct listings across major data providers and manage your reviews on channels that matter most.
Programmatic Display & Video
Increase Brand Recognition Among Segmented Market Audiences With High Reach & Impression Potential
REACH
Display and video ads reach specific audiences over a large network of national and local websites using some of the most advanced display, pre-roll video and branded content ad targeting available.
Search Engine Marketing (SEM/PPC)
Reach High-Intent Customers as They Actively Search on Google, Bing & More
APPROACH
As potential customers actively search the web for products or services your company offers, our strategic targeting tactics put the right message in front of your prospects to entice them to take action.
RESOURCES
Our team of specialists provide you with ongoing campaign optimization via search term review, bidding adjustments, ad copy updates and keyword expansion based on historic performance.
Social Media Advertising
Acquire New Followers, Leads & Customers With Paid Social Ads
AD
TYPES
- Display
- Video
- Lead Generation
- Canvas
- Carousel
- Sponsored Content
PAID AD PLATFORMS
- YouTube
- Snapchat
Owned & Operated
Reach Local, Well-Educated & Affluent Audiences in Proximity to Independent Journalism
-
25%
of small businesses use traditional newspaper to advertise their businesses
LOCAL
Leverage the power of local. Elevate your brand's visibility in a trusted environment. Use standard or high-impact ad units, as well as native and video messages to connect with people reading local content.
CONNECT
High Impact & Standard Display
Pre-Roll Video
Branded Video & Articles
Creative Services
Captivate Your Audience With Compelling Creative Marketing
CREATIVE-DRIVEN CAMPAIGN
Our in-house creative team weaves creative concepts throughout your campaign to tell your brand story, build brand recognition, engage your audience and generate conversions.
OUR CREATIVE TEAM PRODUCES:
- Display Ads
- Dynamic Ads
- Social Ads
- Landing Pages
- Email Blasts
- Blog Posts
- Video Ads
- Digital Audio
- Branded Content
Draw in customers who have a need for your product or service.
Your brand story intrigues your audience and drives them to explore and evaluate how your products or services meet their needs.
Email Marketing
Connect With New Audiences While They Reading Their Email
-
59%
of marketers indicate email is the top ROI driver for their business
TARGET
Third-party email marketing targets and reaches new customers with multiple
layers of audience data and segmentation.
SCALE
Creates a fully scalable audience whose interests correlate with your business's objective and drives new traffic to your website.
Programmatic Native
Native Ads Fit the Look & Feel of Publisher Content, Enabling More Effective Ad Experiences
BE NATIVE
Engage viewers with a less-intrusive experience while browsing content. Weaves your brand message into relevant content that users are researching and reading about.
Reputation, Listings & Review Management
Control Your Digital Reputation & Ensure Customers Can Find Your Business Online
-
84%
of people trust online reviews from strangers as much as personal recommendations
LISTINGS
Solidify your virtual presence by ensuring that people find accurate information and positive reviews when they search for your business, products or services.
REVIEWS
Reputation management allows you to correct listings across major data providers and manage your reviews on channels that matter most.
Search Engine Marketing (SEM/PPC)
Reach High-Intent Customers as They Actively Search on Google, Bing & More
APPROACH
As potential customers actively search the web for products or services your company offers, our strategic targeting tactics put the right message in front of your prospects to entice them to take action.
RESOURCES
Our team of specialists provide you with ongoing campaign optimization via search
term review, bidding adjustments, ad copy updates and keyword expansion based on
historic performance.
Search Engine Optimization
Improve Your Website's Organic Page Rankings With Continual On-Site & Off-Site SEO Strategies
-
111%
potential increase in organic traffic by simply updating and republishing old blog posts with new content and images
RANK
This long-term investment in your virtual doorway will improve your website's usability and relevance, both of which directly impact your ranking on search engines.
POSITION
Using multiple on-site and off-site tactics, SEO drives interest and awareness, making searchers more likely to click on your organic results.
Social Media Management
Generate Social Buzz & Build Your Follower Base Organically
-
93%
of consumers say social media influences purchase decisions
BUILD
Your custom, social media strategy promotes consumer engagement and builds a strong social presence across your most-popular social platforms.
REACH
We identify which channels are best suited to grow your brand's reach and determine the best frequency and content to post to spur ongoing engagement across your network.
YouTube Advertising
Leverage the World's Second-Largest Search Engine With Engaging Video Ads
-
1.8+
billion people visit YouTube monthly, making it Google's most popular service
TARGET
In-Stream, Pre-Roll, Mid-Roll and Post-Roll Videos can target by DMA or channel.
VIDEO
YouTube Video Ads showcase your business while generating excitement and interest among your target audience.
Website Development
Improve User Experience, Boost Organic Page Rank, Drive Leads & Increase Engagement
-
75%
of consumers admit they judge a business's credibility based on its website design
CONVERT
Your professionally built website provides a positive first impression of your business.
RESPONSIVE
Responsive, mobile-friendly design ensures potential customers will have a positive experience engaging with your business online, regardless of the device they're using.
Branded Content
We Create Emotional Bonds Through Storytelling
BOND
Creating original content provides value by educating, exciting and delighting audiences.
Branded content creates emotional and useful connections while integrating your brand's values and expertise beyond your products and/or services.
Creative Services
Captivate Your Audience With Compelling Creative Marketing
CREATIVE-DRIVEN CAMPAIGN
Our in-house creative team weaves creative concepts throughout your campaign to tell your brand story, build brand recognition, engage your audience and generate conversions.
OUR CREATIVE TEAM PRODUCES
Display Ads
Dynamic Ads
Social Ads
Landing Pages
Email Blasts
Blog Posts
Video Ads
Digital Audio
Branded Content
Align your brand with your audience's desires to convert prospects into customers.
When consumers purchase from your company, you have effectively embedded your brand into their lifestyle.
Geofencing
Target a Specific Location Using This Mobile-Based Technology
PRECISION
Precisely and accurately target users when they visit special events, a competitor's business or other geographic areas.
TRACKING
We set up conversion zones to track those who were exposed to your ad and whether or not they visited your business.
Event Retargeting
Precise, Geo-Targeting Technology Allows You to Build an Audience Based on a Geofence
NICHE TARGET
Email Marketing
Connect With New Audiences While They Read Their Email
-
59%
of marketers indicate email is the top ROI driver for their business
TARGET
Third-party email marketing targets and reaches new customers with multiple
layers of audience data and segmentation.
SCALE
Creates a fully scalable audience whose interests correlate with your business's objective and drives new traffic to your website.
Landing Page
Convert Visitors Who Click Your Ads Into Customers
CONCISE
Custom landing pages increase conversions by highlighting a concise, focused message, clear CTA and providing a consistent experience between the display ad and the landing page.
CONVERT
The fully mobile, responsive layouts are designed to convert paid traffic.
Search Engine Marketing (SEM/PPC)
Reach High-Intent Customers as They Actively Search on Google, Bing & More
APPROACH
As potential customers actively search the web for products or services your company offers, our strategic targeting tactics put the right message in front of your prospects to entice them to take action.
RESOURCES
Our team of specialists provide you with ongoing campaign optimization via search
term review, bidding adjustments, ad copy updates and keyword expansion based on
historic performance.
Social Media Advertising
Acquire New Followers, Leads & Customers With Paid Social Ads
AD TYPES
Display
Video
Lead Generation
Canvas
Carousel
Sponsored Content
PAID AD PLATFORMS
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
Website Development
Improve User Experience, Boost Organic Page Rank, Drive Leads & Increase Engagement
-
75%
of consumers admit they judge a business's credibility based on its website design
CONVERT
Your professionally built website provides a positive first impression of your business.
RESPONSIVE
Responsive, mobile-friendly design ensures potential customers will have a positive experience engaging with your business online, regardless of the device they're using.
Creative Services
Captivate Your Audience With Compelling Creative Marketing
CREATIVE-DRIVEN CAMPAIGN
Our in-house creative team weaves creative concepts throughout your campaign to tell your brand story, build brand recognition, engage your audience and generate conversions.
OUR CREATIVE TEAM PRODUCES:
Display Ads
Dynamic Ads
Social Ads
Landing Pages
Email Blasts
Blog Posts
Video Ads
Digital Audio
Branded Content
Leverage the power of loyal customers to generate repeat purchases, referrals & social buzz.
Nurturing the customer relationship after the initial purchase turns loyal customers into brand champions who refer new business to your company.
Email Marketing
Connect With New Audiences While They Read Their Email
-
59%
of marketers indicate email is the top ROI driver for their business
TARGET
Third-party email marketing targets and reaches new customers with multiple
layers of audience data and segmentation.
SCALE
Creates a fully scalable audience whose interests correlate with your business's objective and drives new traffic to your website.
Branded Content
We Create Emotional Bonds Through Storytelling
BOND
Creating original content provides value by educating, exciting and delighting audiences.
Branded content creates emotional and useful connections while integrating your brand's values and expertise beyond your products and/or services.
Creative Services
Captivate Your Audience With Compelling Creative Marketing
CREATIVE-DRIVEN CAMPAIGN
Our in-house creative team weaves creative concepts throughout your campaign to tell your brand story, build brand recognition, engage your audience and generate conversions.
OUR CREATIVE TEAM PRODUCES
Display Ads
Dynamic Ads
Social Ads
Landing Pages
Email Blasts
Blog Posts
Video Ads
Digital Audio
Branded Content
Reputation, Listings & Review Management
Control Your Digital Reputation & Ensure Customers Can Find Your Business Online
-
84%
of people trust online reviews from strangers as much as personal recommendations
LISTINGS
Solidify your virtual presence by ensuring that people find accurate information and positive reviews when they search for your business, products or services.
REVIEWS
Reputation management allows you to correct listings across major data providers and manage your reviews on channels that matter most.
Social Media Advertising
Acquire New Followers, Leads & Customers With Paid Social Ads
AD TYPES
Display
Video
Lead Generation
Canvas
Carousel
Sponsored Content
PAID AD PLATFORMS
Facebook
Instagram
YouTube
LinkedIn
Twitter
Snapchat
Social Media Management
Generate Social Buzz & Build Your Follower Base Organically
-
93%
of consumers say social media influences purchase decisions
BUILD
Your custom, social media strategy promotes consumer engagement and builds a strong social presence across your most-popular social platforms.
REACH
We identify which channels are best suited to grow your brand's reach and determine the best frequency and content to post to spur ongoing engagement across your network.
How We Master Your Holistic Marketing Strategy
- We take an in-depth look at your business, your current marketing and your goals.
- Our $2M annual investment in research and actionable data ensures our ability to thoroughly research your industry, competitors and target market.
- Transforming numbers into narratives, a team of five or more specialists interpret the data we collect and devote 30+ hours to crafting a custom media plan to meet your business goals.
- Our creative team brings your marketing plan to life with a unifying theme across all campaign elements and a captivating brand story to engage and influence your audience.
- We continuously monitor and optimize your campaign for maximum impact.
- You receive transparent performance updates with real-time access to your results and progress toward reaching benchmarks.
Relentless Pursuit of Excellence Produces Impactful Results
Our process is an ongoing cycle of discovering, defining, designing, deploying and measuring.
Making continuous refinements and adjustments to achieve optimal performance as your marketing campaign evolves is a reflection of our dedication to our partnership with your business.
Transparent Results & Custom Insights Based on Campaign Data
Our reporting analysts and strategy specialists provide custom performance summaries each month, which include overall campaign results, highlights, next steps and optimization recommendations.
Our team creates a custom report center, offering real-time insights into your campaign performance for paid search, programmatic display, paid social and video tactics.
Your dashboard shows what's working and pinpoints which tactics are generating the best Cost Per Acquisition (CPA). This also helps illustrate how tactics are working within the overall sales funnel.
“Excelerate allows us to be fully engaged in multiple marketing outlets to ensure we saturate and dominate our market share. Thank you for being part of our success formula.”
JIM HUDSON AUTOMOTIVE GROUP
Robert Yeomans
The partnership developed with excelerate Digital has allowed my agency to work more efficiently as it relates to reporting, explaining, campaign details, identifying results and researching the best options for clients and prospects as it relates to digital campaigns.
Marketing With a Flair
Robin D Cook | CEO
Excelerate's expertise is unmatched. They delivered on their promises & suggested impactful opportunities. We recommend them to anyone looking to grow their marketing.
Harley-Davidson of Sacramento & Eagle's Nest Harley-Davidson
Andrew Westbrook | Dealer Principal
Excelerate has taken our international digital marketing to new heights & boosted our website visits exponentially. Their partnership has truly been a game changer.
Bradenton Area CVB
Kelly Clark | Director of Communications
Excelerate has lifted a heavy burden by taking over our digital & video marketing strategies. We feel like they’re a member of our team – they just get us!
Miami-Dade Parks, Recreation & Open Spaces
Victoria Galan | Communications Manager