Client Success

HVAC Company

Seasonal Targeting Heats Up Leads & Expands Brand Awareness

Through a white-label, marketing agency partnership, excelerate provided the much-needed digital strategy and fulfillment for an HVAC company in the Midwest. Our data-driven planning and high-touch optimizations recharged the HVAC company's digital presence, dramatically increased leads and blew away the competition.

  • Industry

    HVAC
  • Market

    Midwest
  • Goals

    Raise Brand Awareness
    Generate Qualified Leads
  • Strategies

    PPC/SEM
    Programmatic Display
    Facebook Ads
    Pre-Roll Video

RESULTS

  • 873% Higher PPC/SEM Conversion Rate Than Industry Average

  • 1.42% PPC/SEM Click-Through Rate

  • 66% Increase in Facebook Audience Reach

  • 32.43% Pre-Roll Video Completion Rate

  • .14% Display Click-Through Rate

Partnering with excelerate has allowed my agency to work more efficiently. They seamlessly offer solutions to our clients, & I highly recommend them to any agency looking for a strong digital partner.

Client’s Marketing Agency

President, CEO

  • Since launch, leads improved by 215%, the overall website traffic and new users have increased and cost-per-click has reduced by half.
  • By identifying key demographic zones within the client's service area and targeting those areas more heavily, the company saw an immediate boost in leads.
  • Based on industry trends, seasonality and audience insights, a flighted budget plan boosted their digital presence when their audience needs HVAC services most.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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