Client Success
HVAC Company
Seasonal Targeting Heats Up Leads & Expands Brand Awareness
Through a white-label, marketing agency partnership, excelerate provided the much-needed digital strategy and fulfillment for an HVAC company in the Midwest. Our data-driven planning and high-touch optimizations recharged the HVAC company's digital presence, dramatically increased leads and blew away the competition.
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Industry
HVAC -
Market
Midwest -
Goals
Raise Brand Awareness
Generate Qualified Leads -
Strategies
PPC/SEM
Programmatic Display
Facebook Ads
Pre-Roll Video
RESULTS
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873% Higher PPC/SEM Conversion Rate Than Industry Average
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1.42% PPC/SEM Click-Through Rate
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66% Increase in Facebook Audience Reach
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32.43% Pre-Roll Video Completion Rate
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.14% Display Click-Through Rate
Partnering with excelerate has allowed my agency to work more efficiently. They seamlessly offer solutions to our clients, & I highly recommend them to any agency looking for a strong digital partner.
Client’s Marketing Agency
President, CEO
- Since launch, leads improved by 215%, the overall website traffic and new users have increased and cost-per-click has reduced by half.
- By identifying key demographic zones within the client's service area and targeting those areas more heavily, the company saw an immediate boost in leads.
- Based on industry trends, seasonality and audience insights, a flighted budget plan boosted their digital presence when their audience needs HVAC services most.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.