Client Success

Kansas City Ballet

Stepped Up Visibility & Increased Ticket Sales to $475k

When KC Ballet partnered with the excelerate team, there was no dancing around their desire to increase ticket sales. We orchestrated a strong strategy to kick brand visibility up a notch amongst their target audience. Over the course of the campaign, the KC Ballet's events have gained tremendous results with increased ticket sales and visibility. As our partnership continues to grow, the campaigns are performing with consistent success.

  • Industry

    Performing Arts
  • Market

    Kansas City, MO
  • Goals

    Increase Ticket Sales
    Raise Brand Awareness
    Increase Visibility
  • Strategies

    Programmatic Display
    Facebook Ads
    Pre-Roll Video

RESULTS

  • 392 TICKET PURCHASES DRIVEN
    (During 1-Week Campaign for Peter Pan)

  • 0.23% VIDEO CLICK-THROUGH RATE
    (During 1-Week Campaign for Peter Pan. Above Industry Average)

  • 1.42% FACEBOOK
    CLICK-THROUGH RATE
    (During 1-Week Campaign for Peter Pan)

  • Nearly 700 TICKET PURCHASES
    (During 6-Week Campaign for Romeo & Juliet)

  • 73% DISPLAY VIEWABILITY
    (During 6-Week Campaign for Romeo & Juliet)

  • 2K TICKET PURCHASES
    (During 8-Week Campaign for The Nutcracker)

  • 6% OF TOTAL REVENUE DRIVEN BY FACEBOOK VIDEO
    (During 8-Week Campaign for The Nutcracker)

  • Pairing KC Ballet's CRM with our platforms helped create a profile of their average customer to target similar audiences. This also allowed us to offer promotions to repeat customers.
  • Precise ad placement with an average of 67% viewability across three campaigns; this is well above the industry average of 50%.
  • The combined marketing strategy of audience targeting, retargeting, pre-roll video and Facebook social drove ticket sales to an impressive $475k in just three short campaigns.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.