Although measurement is the “last” step, it is the most important because it affirms our commitment to your success. There is no “set it and forget it” with Excelerate. Even in the early stages of your campaign, we will measure responses and ask you for feedback. We’ll want to know what customers are saying, whether you’re seeing more foot traffic to brick-and-mortar stores, and whether sales are changing.
As the campaign continues, Excelerate’s team of measurement specialists will review metrics such as website traffic, social media engagement, advertising click rates and video views. They’ll refine tactics based on the numbers and respond to changes daily.
Then we’ll let you know what worked and what needs to be changed. We’ll use real-time insights and analytics to track the customer journey, optimize your campaign and then connect tactics to results. Our interest is in making sure you reach your goals and get the return you expect on your marketing investment.
The information we collect during the measurement process is fed back into into the data pool, which leads once again to discovery, defining, designing and deploying to continually improve your digital marketing.