Client Success

Mercedes Benz of Fayetteville

Full-Throttle Sales With Pinpointed PPC Campaigns

Mercedes-Benz of Fayetteville was looking for a hands-on partner capable of revving up revenue while navigating their high audience turnover and geographical challenges. Nimble PPC campaigns and pinpointed geofencing drove a significant increase in sales and services year-to-year.

  • Industry

    Automotive
  • Market

    North Carolina
  • Goals

    Increase Overall Vehicle Sales
    Improve Brand Reputation
    Increase Customer Engagement
  • Strategies

    Programmatic Display
    Reputation Management
    PPC/SEM
    Geofencing

RESULTS

  • 270% INCREASE IN
    ACCURATE CITATIONS
    (Boosted Digital Presence & Reputation)

  • 0.79% DISPLAY CONVERSION RATE

  • 6.24% CLICK-THROUGH RATE
    (Higher Than Industry Average: 4%)

Excelerate has been an integral part of our growth as a dealership, & we’re very excited to continue that partnership.

Mercedes-Benz of Fayetteville

Lucinda Stanley | Internet & Marketing Director

  • Using a less-conventional search platform, we reached geographically challenging and unique customers who are increasingly shopping via mobile.
  • Correcting previous geofencing tactics to align with their corporate regulations simultaneously cut costs and drove higher leads.
  • Excelerate's MarketView auto research tool revealed areas of opportunity, which lead to launching a video campaign.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.