In the current economic climate, it seems like businesses large and small are constantly in flux. Health recommendations can change on a dime and state and national officials are constantly evaluating just how much face-to-face interaction they will allow. As such, it's no wonder businesses have begun to look for more flexible ways to reach customers. As a small business owner, there has never been a more critical time to monitor the economic environment and make smart changes quickly.
Whether you run a small start-up or own a multi-million dollar company, it's important to take a close look at your current marketing approach. The more you understand your customers and adapt to the behavior, the more likely you will be to find success.
For most of us, we're experiencing a world we have never seen before. The COVID-19 health crisis has changed the way we act, the way we think, and yes, the way we spend our money. Before COVID-19, most people didn't think twice before they took a trip to the mall or went out to grab a bite to eat. Now, consumers must question, "is it safe?" "is it right?" and "is it even open?"
Earlier this year, the US Census conducted an email survey of small businesses to see just how much the pandemic has affected them. The results found over 83% of those surveyed said COVID-19 has affected their business in some way. At the time of the survey over 40% reported that they had closed their business for at least one day. And while some states are starting to open back up, others are finding they need to scale things back.
While the current pandemic has taken a toll on businesses, millions of Americans are still unemployed. So it probably comes as no surprise that there has been a massive surge in internet usage. Yes, we're all guilty of mindless browsing just to get away from the constant news coverage of current events. But you know what else people are doing online? Shopping!
Millions of people are turning to the internet to order dinner, have groceries delivered, or even attend an online doctor's appointment. The businesses that are surviving the financial crisis (and even thriving) are those that have capitalized on the shift in behavior.
Do you have an online presence? Do your customers know how to find you? Even if you don't have a service or product that you can sell online, you can still connect with your customers. And if you can transition to an e-commerce structure, even better. You've worked hard to build your brand. People don't like to leave a company they love. But if you don't adapt, your customers will have no other choice. The number one thing you should do right now is connect with your customers; let them know you're still here.
If you run a brick and mortar business, you may not have much experience in the digital world. At excelerate Digital, our job is to help businesses reach customers and expand their brand. Now, more than ever, you need to make sure you have an online presence. Whether you need to transition your store to an online site or you simply are looking to increase traffic, our talented team of marketing professionals can help. To learn more about our strategies and find out how we can help, contact us to schedule a consultation.