The coronavirus has changed our lives as we know it. Never in our lifetime have we experienced an event that has so drastically changed the way we live. Millions of Americans are unemployed, children don't know when they'll be able to go back to school, and we'll forever wonder whether we have enough toilet paper.
If you're a small business owner, you've no doubt seen the changes the coronavirus has had on the way we live. The good news is, things will eventually get back to normal. But there are some things that may never be the same. As a business owner, your job is to recognize, adapt, and embrace these changes. Your marketing approach will be a big part of your success.
If there is one good thing that's come out of the COVID-19 pandemic, it's that employers have learned to embrace remote work. Instead of making the commute into work every day, millions of Americans are able to log in remotely. This not only allows greater flexibility, but it also promotes productivity and increases employee happiness.
While other changes like constant sanitizing and limited workspace capacity may go away after this is all said and done, many employers have already announced that they'll be making the move to a more remote workforce. Facebook, Twitter, and Shopify are just a few big-name companies who have seen the benefits of working from home.
Businesses big and small have struggled to stay open as their states have literally closed their doors. While many companies have been able to move online, smaller companies, and even big brands like JCPenney, Bath & Body Works, and Nordstrom have taken a big hit. National brands Sweet Tomatoes and Pier 1 have already announced they're closing their doors for good.
As more and more consumers shift to online shopping, your marketing team should be changing its strategy to cater to these customers. If you're not online, you need to be there, like yesterday. The simple fact is, customers will continue to rely on online shopping. And as they spend more time at home, they're more likely to see your ads.
Have you appreciated the convenience of online doctor appointments? Do your kids love online school? Get ready because these things are likely to stick around (at least in some form). Many sources agree telemedicine is here to stay. Sure, a lot of patients will continue to see their doctor in person, but an online option makes healthcare more accessible to rural patients and those who cannot otherwise get care. As for schools, districts who found themselves scrambling as sudden shutdowns moved learning online are now making plans for online education in the future.
What does this mean for you? If you're in the healthcare industry, this is huge. You've got the opportunity to reach patients like never before. If you're in other industries who have seen a major change in the past few months, take an inventory of what's working, what's not, and what you can do to protect yourself in the future.
When everything's changing, the last thing you want to do is get left behind. We're experiencing a change as we have never seen before. If you don't adapt, you're going to struggle to survive. At excelerate Digital, our marketing specialists have been watching the market and have worked with businesses to help them be ready in this new normal. A flexible and relevant marketing approach is critical to your success. Make the choice to take control of your future. Contact our team at excelerate Digital at 866-530-2729 to schedule a free consultation today.