Newsletter September 2017

Happy Birthday to excelerate!


July 2017 marked our one-year milestone and our passage into “toddlerhood”. In twelve fast-moving months.

  • 2/3 of local revenue growth across the company in 2017 is a result of the excelerate strategy
  • 50% of excelerate accounts and revenue are new to McClatchy
  • We’ve grown to 26 members strong in the Marketing Services Team (and haven’t stopped growing yet)
  • Developed over 500 media plans
  • Launched a regional/out of market sales strategy


There will still be growing pains, but with the support and strong partnerships in the markets, the host of talent we’ve assembled and the strength of One Team we can’t wait to see what’s in store over the next 12 months.


Can you guess who this excelerate employee is? Submit a guess to Mitzi, and the first right answer just might win something.

Spotlight on Childcare Network and Crystal Baxley

Spotlight on Childcare Network and Crystal BaxleyA regional system of daycare providers wanted more transparency and strategic direction in their digital efforts. With two brands and several hundred locations in the network, they needed to move beyond managing in-house and leverage the expertise of excelerate.

Our SEM/PPC experts identified inefficiencies and opportunities for ongoing optimization, driving improved performance. We increased total conversions (form fills and phone calls) by 47% and improved ad budget efficiency by 37%.

View the full case study to see how we’re driving consistent growth in calls, website traffic, and enrollment.

Crystal has done a phenomenal job growing and nurturing Childcare Network. With the addition of Sunrise Preschools to the portfolio she has grown this account to just under half a million dollars. Wow!

And what a great summer it’s been for Crystal. In addition to upselling Childcare Network and Sunrise Preschools in P8 she renewed and increased by 52% a large attorney account, closed a film production and distribution company, and closed a prospect from their Google event marketing (the event hasn’t even happened yet).

Congratulations on your success Crystal! Keep it going! 


Warmest congratulations go out to our very own Lasana Smith, Digital Sales Manager in Miami. Lasana was recently named as an honoree of The Legacy South Florida magazine 2017 40 Under 40. Young professional honorees are recognized for making their mark in the business world while shaping their community’s future. We’re proud to call you a member of our excelerate team, Lasana. Keep up the great work!

Reminder – New Momentum URL

We want to make sure everyone has the new URL for MO, which features the beautiful ‘new and improved’ Azure interface for MO. This version works on more internet browsers (including Chrome!) and displays properly on various Mac versions.

Make sure to save it, bookmark it, etc. as the old URL will no longer be working. Also don’t forget that to access MO, you must be either ‘in network’ (i.e. at the office) or on VPN.

Get to know…

Last newsletter we introduced the new role of Marketing Services Operations Manager, so we thought you might want to meet Graham, one of our operations managers, as a “person” now.

– What’s your favorite thing about your job?

I love that I get to work with such a variety of teams and people. It’s a great mix of working together on projects, and having time to just put my head down and work. I also love working in downtown Raleigh.

– If you were stuck on a desert island and could only bring three things, what would you bring other than food and water, and why?

Really tough question…probably my record player (assuming it would work there?), a good book, and some kind of tool I could use to work with wood to build a home or other things I wanted to make.

– What inspires you?

Stories about love and purpose. The Alchemist is a really good book I read recently that was about both in a lot of ways.

– What is your favorite guilty pleasure snack?

Anything chocolate (the darker the better).

– If you stepped outside the office and found THE winning lottery ticket what would you do?

Make sure I get that money in my bank account before anyone finds out and mugs me, then tell my parents they can retire, and book a flight to southern France or Italy for a loooooooong time!

– What are you watching on your screen these days?

I’m trying to catch up on Game of Thrones, and it’s hard not to hear or read any spoilers…I love The Walking Dead too, and can’t wait for the next seasons of Stranger Things and Westworld. A few older favorites are How I Met Your Mother and The Sopranos.