In an effort to create an efficient and collaborative environment, we worked closely with the current internal marketing staff at Carpet One Modesto. We became one team working in a synergistic mode. United in our knowledge and energy, we established a comprehensive seasonal plan inclusive of promotional and brand messaging along with creative that appealed to younger families and mature customers alike while keeping in sync with corporate promotions and co-op funding.
Helping them sync their marketing efforts was key to a successful approach. We assisted with the website optimization and landing page recommendations to enhance the user experience. We worked to help them understand the analytics behind their website and the story it tells.
Included in the digital scheme was the plan to run several campaigns simultaneously using programmatic display, search engine marketing, retargeting and site-direct solutions as needed per campaign goal. The results tell the whole story…
Sales are increasing from a relational team approach. Carpet One acquired a $57,000 project order from one campaign as a result of the improved team effort and revised marketing plan.
“Since 1970 we have been receiving customer reviews and testimonials from our valued and loyal Carpet One customers. In an effort to share our customer appreciation with the community, The digital team partnered with us to incorporate a few of these reviews into our marketing plan. A customer saw the testimonial ads and was so impressed by our 65 year history that they awarded us an order for a complete redo of close to all the floor coverings in their home. A $50,000+ order. Now that is a Return on Advertising Investment. We appreciate our partnership.”