They needed to connect parents with teachers who impact their children’s lives. They wanted to inspire parents to share their voice and opinions in focused efforts to affect change and development.
In order to remind parents of children ages K – 12 of the importance of their children’s teachers and the partnership between parents and teachers, we began our approach by exemplifying teachers who made an impact in a child’s life. We utilized videos and testimonials to connect parents with teachers who deeply impacted their development or the development of their own children. Simultaneously, we connected parents with opportunities to express their thoughts and opinions to make a difference for Idaho’s teachers.
In one month, we reached over 68,000 parents with young children in the home. We created direct digital engagement from 1,654 Idaho parents.