Steves Chevrolet Buick wanted to synchronize digital campaigns across multiple channels in order to increase customers’ digital engagement and create a consistent brand experience. In order to meet all of their needs, they were working with several different agencies – further complicating the challenges inherent in creating consistency and measuring effectiveness. They wanted to work with one well-qualified and professional team, simplifying the process and optimizing results.
After consolidating multiple vendors across relevant channels, we were able to create an effective synergy with Steves Chevrolet. We listened to their needs and concerns then aligned with their in-house brand managers to synchronize all of the digital campaigns, creating that consistent brand experience they wanted for their customers. This relationship was instrumental in quickly streamlining our digital approach. We kept the integrity of their process while optimizing campaigns to provide the desired return on investment and effective results. This targeted method included creating an audience profile to identify high potential clients, then targeting those potential clients based on the propensity to buy in their current life stage. We engaged these targeted clients through media channels they most commonly utilize for customer interactions.
Never underestimate the value of simplicity employed effectively. We brought a consistently repeatable process of identifying, targeting and engaging to the messaging. Simultaneously, we aligned content with the right channels, effectively capitalizing on targeted digital strategies. The results were clear, hitting all of the goals Steves Chevrolet had set. We achieved double digit gains in click-through rates. Those customers stayed on the site longer, viewing more content, and had a higher return rate than any previous campaign had achieved.
“They truly listen, provide solutions to our marketing needs and help us capitalize on digital strategies that increase sales. They provide a great return on our investment and fuel our success.”