Professional Bank is a full service concierge bank providing best-in-class banking to professionals who are passionate about how they earn and spend their money. They needed to create a competitive advantage within their current marketplace that would allow them to target specific highly liquid potential clients in the surrounding area. In order to leverage the unique opportunity of their promotional CD rates and achieve effectiveness before competitors mimicked their rates, they needed to reach their target audience quickly.
Due to the intense competition in their banking area, they needed to leverage efficient and effective real-time targeting of professionals in the surrounding area, delivering updates and information about their CD rates within a short timeframe, before their competitors changed their own rates.
Our multi-pronged approach, which included mobile, search, email and programmatic geo-based campaigns, achieved phenomenal engagement among potential new clients, including a noticeable lift in local foot traffic.