Bringing a 50 year-old company into the digital space to compete with new companies and retain their place as a leader in their industry started as a journey with a new, edgier marketing plan. We needed to take the sale from brick and mortar to e-commerce, capture direct online leads and maintain a presence as users traveled through the consumer purchase funnel eventually turning them into sales.
Using extensive research and the business’ historically best revenue generating areas, we mapped out and implemented a strategy that was comprised of a campaign with exclusive targeting tactics, an extensive search engine marketing program and an overhaul of the website’s communication strategies to showcase product and superior customer service.
Potential clients engaged with
Our geographic and direct action strategy increased sales immediately and drove both in- and out-of-market clients to their site, resulting in engaging and continuous relationships.