Client Success

Parks Foundation of Miami Dade

Exploring Branded Content Hikes Up Local Community Engagement

Parks Foundation of Miami-Dade teamed up with excelerate to tell the story of how the county's parks transform lives and the community. Together, we built a strategy leveraging our digital marketing expertise, creative solutions and deep local knowledge to educate and engage the community. Our campaigns focused on the area's natural beauty, safety, a variety of offerings and how Miami-Dade Parks are a part of the local fabric of the community. We developed rich media and interactive branded content, which played a large role in the monumental upswing of community engagement.

  • Industry

    Government (Non-Profit)
  • Market

    Miami-Dade County, FL
  • Goals

    Increase Visitors to Miami-Dade Parks
    Engagement for Offerings & Events
    Educate Audiences About Key Messages
  • Strategies

    Programmatic Display
    Retargeting
    Geofencing
    Event Targeting
    Paid Facebook Ads
    Branded Content
    Interactive Hub & Rich Media
    Video Series - Verse Experience

RESULTS

  • 78.6K FACEBOOK PROFILES REACHED

  • 0.43% CLICK-THROUGH RATE ON CONTENT HUB
    (115% Higher Than Before Campaign)

  • 9.71% CONVERSION RATE ON CONTENT HUB
    (67% Above Industry Average)

Excelerate has lifted a heavy burden by taking over our digital & video marketing strategies. We feel like they’re a member of our team – they just get us!

Miami-Dade Parks, Recreation & Open Spaces

Victoria Galan | Communications Manager

  • Parks Foundation of Miami received more than 18K conversions on the Content Hub, including ad clicks, sign-ups, donation clicks and more. Our strategies achieved a 72.9% cross-device lift, capturing users who started on one device and converted on another.
  • Content Hub achieved a 0.43% CTR, which is 115% higher than average content engagement on the platform.
  • Event targeting campaigns yielded highest CTRs of the year at 2.46% and .83%.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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