Client Success
Parks Foundation of Miami Dade
Exploring Branded Content Hikes Up Local Community Engagement
Parks Foundation of Miami-Dade teamed up with excelerate to tell the story of how the county's parks transform lives and the community. Together, we built a strategy leveraging our digital marketing expertise, creative solutions and deep local knowledge to educate and engage the community. Our campaigns focused on the area's natural beauty, safety, a variety of offerings and how Miami-Dade Parks are a part of the local fabric of the community. We developed rich media and interactive branded content, which played a large role in the monumental upswing of community engagement.
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Industry
Government (Non-Profit) -
Market
Miami-Dade County, FL -
Goals
Increase Visitors to Miami-Dade Parks
Engagement for Offerings & Events
Educate Audiences About Key Messages -
Strategies
Programmatic Display
Retargeting
Geofencing
Event Targeting
Paid Facebook Ads
Branded Content
Interactive Hub & Rich Media
Video Series - Verse Experience
RESULTS
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78.6K FACEBOOK PROFILES REACHED
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0.43% CLICK-THROUGH RATE ON CONTENT HUB
(115% Higher Than Before Campaign) -
9.71% CONVERSION RATE ON CONTENT HUB
(67% Above Industry Average)
Excelerate has lifted a heavy burden by taking over our digital & video marketing strategies. We feel like they’re a member of our team – they just get us!
Miami-Dade Parks, Recreation & Open Spaces
Victoria Galan | Communications Manager
- Parks Foundation of Miami received more than 18K conversions on the Content Hub, including ad clicks, sign-ups, donation clicks and more. Our strategies achieved a 72.9% cross-device lift, capturing users who started on one device and converted on another.
- Content Hub achieved a 0.43% CTR, which is 115% higher than average content engagement on the platform.
- Event targeting campaigns yielded highest CTRs of the year at 2.46% and .83%.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.