CLIENT SUCCESS

Red Wind Casino

Doubling Down on Research & Reporting to Win Big

Nisqually Red Wind Casino in Olympia, WA was searching for a digital marketing partner with strong analytical and reporting capabilities and solid strategic guidance. They placed their bet on excelerate, and we outshined their previous agencies.

Research and reporting were our aces in the hole, providing key insights to reach and convert their target market, surpass competitors and make adjustments, as needed. Our winning formula clearly paid off, as they renewed our partnership with a significant budget increase.

  • Industry

    Casino
  • Market

    Olympia, WA
  • Goals

    Drive New Customers
    Build Brand Awareness
    Increase My Club Red Members

  • Strategies

    PPC
    Programmatic Display
    Geofencing
    Owned & Operated Sites
    Video
    Streaming Audio

RESULTS

  • 13.42% PPC Click-Through Rate (2X Higher Than Industry Average)

  • 1.13% Display Click-Through Rate (Above Industry Average)

  • 40.96% Video Completion Rate (521,666 Completed Video Views)

  • Campaigns built awareness in targeted markets, delivering 24.9 million impressions across all platforms.

  • Red Wind Casino website saw growth in traffic, sessions, pages per session and average session duration.
    • Website traffic increased 40%.
    • Number of sessions increased 52.7%.
    • New website users grew to 213K in 2019, from 150K in 2018.

  • Casino acquired 2,160 new My Club Red members.

  • Total of 8K conversions from all tactics.
Red Wind Casino floor with slots

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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