Client Success

Regional Childcare Provider

Boosted Enrollment & Jump-Started Seasonal Programs

With two brands and several hundred locations in their network, developing an impactful marketing strategy for this regional system of daycare providers was far from child's play. Seeking more transparency and strategic direction in their digital efforts, they needed to move beyond managing in-house and leverage the expertise of excelerate to up their marketing game. Our holistic, results-driven approach to digital marketing played to our advantage, as it led to a boost in enrollment and jump-started seasonal programs.

  • Industry

    Childcare services
  • Goals

    Increased Phone Calls
    Increased Scheduled Facility Tours
    Drive Website Traffic to Key Pages
    Grow Application Enrollments
  • Strategies

    SEM/PPC
    Programmatic Display
    Geofencing

RESULTS

  • 116% INCREASE IN
    CONVERSION RATE

  • 47% INCREASE IN FORM FILLS & PHONE CALLS

  • .30% CLICK-THROUGH RATE
    (Consistently .20% Above Standard)


  • Identified inefficiencies and opportunities for ongoing optimization, driving improved performance.
  • Developed an effective approach to precision target parents and daycare shoppers, while abiding by federal laws against targeting children.
  • Uncovered opportunities to boost enrollment at struggling locations and implemented strategy to jump-start performance for seasonal programs.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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