Client Success

South County Chrysler Dodge Jeep Ram

Going the Distance to Rev Up Sales Out of Market

Accustomed to big aspirations, this small-town automotive dealer in Gilroy, California ranked as the #2 Chrysler Dodge Jeep Ram dealership in the state. Looking to turbocharge their visibility to car shoppers state-wide, South County CDJR merged their existing success with the excelerate team's innovative digital solutions to yield greater market share. This shift included rolling out mobile-first strategies and pre-roll video ads, which successfully expanded their reach and drove sales.

  • Industry

    Automotive
  • Market

    Northern California
  • Goals

    Increase Awareness
    Reach Out-of-Market Shoppers
    Increase Market Share
  • Strategies

    PPC/SEM
    Pre-Roll Video
    Display

RESULTS

  • 5.37% CLICK-THROUGH RATE
    (2.5x Higher Than Industry Average)

  • 3.39 PPC/SEM AVERAGE POSITION

  • 7.07 PPC/SEM QUALITY SCORE

  • .30% PRE-ROLL VIDEO
    CLICK-THROUGH RATE

  • 64.3% PRE-ROLL VIDEO
    COMPLETION RATE

  • .22% MOBILE DISPLAY
    CLICK-THROUGH RATE

  • South County CDJR increased sales by 41.6% in the Fresno DMA, compared to the same 3 quarters of the prior year.
  • Brand awareness improved significantly in the Fresno DMA, which had a direct impact on overall site traffic, including direct traffic from Fresno and surrounding areas.
  • All tactics brought in an average of 7,892 monthly visits.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.