Client Success
Tim Short Auto Group
High-Touch Optimizations Fuel Continued Success
This multi-state group of 24 auto dealerships wanted to leverage insights from existing success and push boundaries to drive sales and market share. With excelerate at the wheel, our hands-on, innovative strategies steered campaigns which aligned with each dealership's unique market and leveraged digital tactics to meet each dealerships' specific goals.
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Industry
Automotive -
Market
Kentucky
Tennessee
Ohio
West Virginia -
Goals
Drive Qualified Website Visitors
Increase Sales
Increase Market Share
Generate Increased Phone Calls
Generate Increased Foot Traffic -
Strategies
Programmatic Display
Dynamic Display
Geofencing
Facebook
Instagram
PPC/SEM
RESULTS
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4.18% PPC CLICK-THROUGH RATE
(9% Higher Than Auto Industry Average) -
.85% CLICK-THROUGH RATE ON SOCIAL MEDIA
(Higher Than Auto Industry Average) -
27% INCREASE IN TOTAL MONTHLY WEBSITE USERS
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24% INCREASE IN NEW
WEBSITE USERS
Excelerate has been absolutely great to work with. We’ve made huge progress collaborating on our campaigns over the years. I’m excited to see what they come up with next.
Tim Short Auto Group
Justin Grubb | Digital Manager
- In the first year, Vehicle Detail Page (VDP) views more than tripled. The group continues to achieve 20%+ increases in VDP views year-over-year.
- One rooftop, Tim Short Mazda, continues to break monthly sales records.
- As inventory changes, we quickly adapt campaign strategy, modifying keyword lists, bidding and targeting.
- PPC ads remain in the top 2 ad positions, which is 11% above the industry average.
Excelerate Your Digital Marketing Success
With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.