Client Success

Tim Short Auto Group

High-Touch Optimizations Fuel Continued Success

This multi-state group of 24 auto dealerships wanted to leverage insights from existing success and push boundaries to drive sales and market share. With excelerate at the wheel, our hands-on, innovative strategies steered campaigns which aligned with each dealership's unique market and leveraged digital tactics to meet each dealerships' specific goals.

  • Industry

    Automotive
  • Market

    Kentucky
    Tennessee
    Ohio
    West Virginia
  • Goals

    Drive Qualified Website Visitors
    Increase Sales
    Increase Market Share
    Generate Increased Phone Calls
    Generate Increased Foot Traffic
  • Strategies

    Programmatic Display
    Dynamic Display
    Geofencing
    Facebook
    Instagram
    PPC/SEM

RESULTS

  • 4.18% PPC CLICK-THROUGH RATE
    (9% Higher Than Auto Industry Average)


  • .85% CLICK-THROUGH RATE ON SOCIAL MEDIA
    (Higher Than Auto Industry Average)

  • 27% INCREASE IN TOTAL MONTHLY WEBSITE USERS

  • 24% INCREASE IN NEW
    WEBSITE USERS

Excelerate has been absolutely great to work with. We’ve made huge progress collaborating on our campaigns over the years. I’m excited to see what they come up with next.

Tim Short Auto Group

Justin Grubb | Digital Manager

  • In the first year, Vehicle Detail Page (VDP) views more than tripled. The group continues to achieve 20%+ increases in VDP views year-over-year.
  • One rooftop, Tim Short Mazda, continues to break monthly sales records.
  • As inventory changes, we quickly adapt campaign strategy, modifying keyword lists, bidding and targeting.
  • PPC ads remain in the top 2 ad positions, which is 11% above the industry average.

Man and woman standing in front of a car. Woman holding key fob.

Excelerate Your Digital Marketing Success

With regional offices across the US, the excelerate team is uniquely positioned to create powerful local and national digital marketing campaigns that produce results. Call us today at 866-413-7289 or fill out the form to get started.

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